Virat becomes one of the highest paid Instagram influencers overnight

Image Credit: Instagram

Remember the time when Virat used to share his life on social media? Well, that’s probably not happening anymore! Indian cricketer and skipper of India’s cricket team, Virat Kohli has taken his social media marketing to the next level by charging Rs. 8 Crore (INR) per single post now! He has grown to be one of the most in-demand Instagram influencers overnight and is charging Rs 1 crore more than John Abraham who charges Rs 7 crore per Instagram post!

Image Credit: Instagram

Long term business strategy
Virat’s strategy is to maximize his earning potential by using his celebrity status to charge high rates for posts, and then further monetize this through sponsorships. This strategy may be successful in the short-term, but there are many factors that could limit Virat’s ability to maintain a sustainable business. In particular, Virat has a limited number of posts per day on his personal account and no control over how other users use them.

Short term business strategy
Since Virat’s new business is so new, he needs to find a way to attract attention and build an audience. He will do this by partnering with brands that are relevant to his target market. This will help him build a loyal customer base and also help him generate revenue as well.

What’s next?
The Indian cricket player turned businessman has recently become a household name in his country, but now he has set his sights on international markets. Marketing experts believe this will be a smart move because it will expose him to an entirely new demographic and give him more exposure than he could ever have as a just an athlete. Virat is also going to use this opportunity to show off his business savvy and prove that he’s not just a talented cricketer, but also a shrewd businessman.


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